APARTAMENTO FOR COMMUNITIES

A SPIN-OFF OF APARTAMENTO’S LIFE INTERIOR MAGAZINE

APARTAMENTO FOR COMMUNITIES IS A SELF-VENTURED SPIN-OFF TO THE ALREADY POPULAR LIFE INTERIOR MAGAZINE. BELOW ARE CONCEPTS WHERE I EXPLORE THE POSSIBILITIES OF A BRANCHING MAGAZINE THAT DELVES INTO DIFFERENT NICHE COMMUNITIES FROM MAJOR METROPOLITAN CITIES.

Challenge: Create a brand new original spin-off for APARTAMENTO’s magazine for life interiors.

Idea: There’s so much community, love, and ideas when you step out of your interior and explore the exterior.

Social Media

APARTAMENTO will introduce their new magazine on Instagram promoting their new magazine. They will use hashtag #lifeexterior to allow people to share their favorite niche or self-made club or experience to allow all the people in the world to see the growth of their community. The more people that post, the more the hashtag will gain traction and the more eyes will be attracted to the launch.

ALL IMAGES, TEXT, AND LAYOUTS DONE BY KEN CAMELLIA

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