RECORD MAGAZINE
NEXT ISSUE 11 EXPANSION INTO LOS ANGELES
Record Culture Magazine is a biannual print publication that shines a light on the people intrinsic to niche music communities around the world and their intersection with art, fashion, and culture.
Challenge: Record Magazine wants to expand it’s audience and reaches.
Idea: Design an expansion for Record Magazine into Los Angeles catered towards local up and coming DJ’s and Producers.
RECORD MAGAZINE will start wheat-pasting poster advertisements for the magazine’s Los Angeles expansion. On Instagram, RECORD will host a contest where performers, DJ’s, and producers will post a video of them performing and give a little anecdote of their life using #Recordforla. Here, a team of representatives in RECORD will select who they think fits the vibe and story of the magazine for their next issue.
ALL IMAGES, TEXT, AND LAYOUTS DONE BY KEN CAMELLIA