problem:

introducing the products provided at the boston born fashion retailer, bodega, to a new market of the street-ready youth.

solution:

capture the feeling of the street through bodega’s products with a character and story. these images will be used for social media rollout and poster’s plastered around major cities. cardboard as an item is tied to both the streets and the bodegas for product transportation. by using storytelling through the utilization of cardboard, i bridged the two worlds together for narrative cohesion

story:

join the cardboard king, scotty as we introduce and explore the cardboard world through the lens of bodega.

creative direction: kiki camellia

photographer: kiki camellia

model: scotty tsunami

stylist: scotty tsunami